Despite 'ban', Menthol cigarettes continue to be consumed

Published: May. 4, 2024

Despite the ban on menthol cigarettes instituted in 2020, startling new data reveals that one in seven UK smokers continue to infringe upon this prohibition. As the research unfolds, it challenges the notion that the ban has effectively curtailed the consumption of menthol cigarettes. But how is it possible for these figures to persist even after the flavour was outlawed? The answer lies within the cunning tactics deployed by tobacco firms.