NFL's Growing Latino Fanbase: The Strategy?

The roar of the crowd, a kaleidoscope of green and yellow jerseys under the Mexican sun, a clash of titans – the Chargers and the Chiefs – but this isn't just another NFL game; it's a pivotal moment in a decades-long story of cultural exchange, a tale of how a sport once viewed as purely American is becoming truly global, fueled by the passion of millions and the legacy of a single, extraordinary kicker.